The highlights on Bumble’s French users experience
- Fiona Vandevelde
- Oct 26, 2021
- 3 min read
Updated: Nov 30, 2021
Let’s discuss Bumble's experience, after a survey done towards French users, we can highlight three elements of the use of Bumble.
77% of satisfaction
First element to highlight, is the French satisfaction, the French users of Bumble are satisfied for 77% of the application and 75% will recommend it to their friends. 67% find the concept appealing, by the way 35% have downloaded the application thanks to the concept.
What is happening when we compare with other dating applications? 94% of the respondents use or also used Tinder, and when we ask, which one do they prefer, the responses are equally shared between “I prefer Tinder” or “I prefer Bumble”, another point is that people get more matches on Tinder for 66% than on Bumble. However, when we ask them “why are they satisfied with the application” and “do they have some comments to do about the application”, what can be emphasized is that people think there are “better profiles” on Bumble, there is a better quality than on Tinder. It confirms the brand strategy of Bumble of being different from the “traditional” dating apps, by providing quality versus quantity.
0% downloaded Bumble thanks to the advertisement
Secondly, bad news for Bumble, when we ask why they downloaded the application 0% answered that it was thanks to the advertising. Does it mean people didn’t catch the ads or they didn’t care? Maybe Bumble doesn’t succeed in communicating well in France? It could explain that less than 1% of the respondents have ever tried the other modes “Bumble BFF” or “Bumble BFF”. When we ask them why they don’t try it, they answer that they aren’t on dating apps to make friends or develop their professional network. And yet, the age of the respondents fits with Bumble’s targets, 76% of the respondents are between 18 and 25 years and 24% are between 26 and 35 years. Perhaps the communication about these two other modes is not effective. For now, there is not much information about the communication’ success or not in France.
87% are going on dating apps for passing time
The last element but not least, is that 87% of the respondents have downloaded the application to pass time. A really interesting fact, that question if the dating application is not becoming an entertainment rather than a place to meet love. Some researchers found that the main reasons to use dating apps are “the entertainment” and “passing time”, according to a study from Amsterdam University in 2015. Another study defends that dating apps are easier to communicate with people but are also a good way to boost the ego. (Sumter S.R. Vandenbosch L. Ligtenberg L. 2016). This information is relevant about the young generations behavior and how dating applications companies need to anticipate the behaviors
To conclude, the French users are in general satisfied by the application and their experience on it, they clearly distinguish Bumble from other dating apps and recognize distinctive qualities compared to the competitors. Even though the “word of mouth” really works well because many people have been advised to use the application, we can suppose that the French advertising is not so efficient to increase the traffic. Furthermore, the dating apps face a new way of behaving for the younger generations, which needs to be considered by the app to define new strategies according to these changes.
Find below the infographic of the key points of the survey.
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