Soul's performance on Social media
- Ting Xiang
- Nov 30, 2021
- 2 min read
In order to find out the performance of Soul on social media, I use Digimind to find some data to analyze.
Firstly, the trend of the Soul, according to Digimind, for the last six months, users don’t mention Soul app on social media much; the number of mention times increases when Soul presents new functions or virtual idols, there are two reasons for this phenomenon:1. Soul has already provided a platform for users to express their opinions. 2. Soul didn’t put advertisements on social media.
The key concepts of presents how people consider soul app, there are some key words show that soul app already implants its core ideas to people’s mind, such as mysterial planet, love you, like-minded friend. Also, there is an important word: meta, meaning that Soul is aiming at building a metaverse for the young generation, from the key concepts of Soul app, its vision also comes up.
According to the World Map, 40% Soul users are located in China, the second-largest country is India, which accounted for 4%. Sou hasn’t decided to go international yet, most of the abroad users are still Chinese people.
60% of the soul mention users are male, 40% are female, Soul should focus more on female users, increasing female user experience. By using this method, Soul app can balance the gender rates in the app.
Most of the users feel Soul shows positive emotions about Soul app on social media in China; Soul app often comes through AI-powered, safe environment, high technology in public. Still, 23% of users complain about the app’s ineffective matching system or other app malfunctions.
From Digimind, it’s obvious that the brand awareness of Soul is weak, only users of the Soul know the app and talk about it on social media, Soul should combine the social event with the app to boom brand awareness and attract more customers.
328 words
Ting XIANG
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