TanTan, the biggest competitor of Soul

- ------competitior

TanTan is China’s most popular dating app; TanTan has a longer history than SOUL; it began in 2014, matching people based on appearance and interests; the target customer is 20~35 young people in big cities who don’t have time to get to know new people.

Tantan is the localization of Tinder, the founder of Tantan tries to create an app to help people get married. And young people nowadays are busy working and a few access to know new people, So he creates an app to connect strangers.

Tantan’s logo is a fox with a heart-shaped nose, representing the purpose is dating, and the lovely logo improves user experience.

Tantan has several core values:

1. Validate users: there are 60 million validated users on Tantan, 6 million are daily active users, and 75 percent of them will come back the second day.

2. More male users: Tantan has more male users than female users, which is different from most the dating app

3. Matching by appearance, locations, and interests, so if the user chooses to flip off the picture, it will never show again, so it is more efficient than another dating method.

4. Multiply functions to increase dating possibilities: anonymous love letter, Tantan moments, true words.

However, there is some weakness that Tantan needs to improve :

1. Many users think the app matches people with superficial characteristics.

2. More male users than female users, most of them just swiping pictures and trying to hook up.

3. Because the matching is based on appearance, most of the conversations will have shallow conversations and interactions.

Tantan has a similar business model as SOUL, and it creates revenue by value addition. The VIP user can have several added functions: infinitely matching, long-distance matching, and super interested.

In conclusion, Tantan is the biggest dating app in China, but it needs to increase matching efficiency, expand interaction platforms to enhance competitiveness.

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https://seekingalpha.com/article/4434421-dating-app-momo-looks-for-excitement-tantan-overhaul

https://www.coursehero.com/file/30368281/Tantan-Love-at-the-Right-Swipe-Case-Study-Analysisdocx/

Ting XIANG