Soul----- The best dating app ever

------user interview

There are over 9100 thousand daily active users in Soul, they want to find a dating or a soul mate on Soul app. In order to find how they feel about the Soul app, I conducted interviews and focus on user experience.

The first interviewer is a Chinese man who has been working abroad since 2018, he is not very good at English, driven by loneliness, he tries to make friends abroad, but Whatsapp, Facebook is too difficult and not a friendly environment for him, So he downloaded the Soul app and tried several dates and even offline dates through Soul, he thinks the Soul app is better than other dating apps in China because it has better user experience, the girls on the app are better than other dating apps. The offline dating experience is pretty good because he thinks the girls are pretty and nice. However, he doesn’t believe the AI-powered matching system, because he found himself can match every person on the Soul app. Kind of useless for him. Also, even though he tries to find friends on the Soul app, he will eventually switch to other chatting platforms, such as Wechat, qq.

The second interviewer is a student in France, the reason he uses Soul is that he just broke with his girlfriend so he tries to find a new one on the Soul, he thinks the offline dating on Soul is pretty is just OK, the AI-powered matching system is not very good, because even though the system shows 99% matching, they don’t have much in common, and according to him, the Soul’s concept can fulfill his exceptions, he can meet his soulmates after interconnection, it has higher success rates. And the reason he choose Soul over other dating apps in China is that he believes there are more validated users,

According to the interviews, there are several good points in SOUL:

1. Screening customers validate users is very important for customers since users want effective feedback, Soul has less cheater than other apps because Soul needs ID to login, even other dating apps have pictures to attract users, but the app can’t figure out whether the picture is real or not, so users felt cheated when they saw total different people offline.

2. Most of the users are attracted by the brand's concept, they choose to communicate without meeting first, and it can increase the success rates.

However, there are several shortcomings:

1. Ineffective matching system: Soul always emphasizes the matching system can help users find soulmates, but even the app shows that two-person are soulmates, they find they didn’t have much in common, and the conversation is awkward.

2. Low success rates. Even there are 2.1 hundred million users on the app, the success is pretty low, users tries to find girlfriend or wife online, but most of them failed

By analyzing the offline interview, the Soul is pretty popular among people, but it needs to increase matching effectiveness to match true soul mates. Soul can also develop more offline events to connect users to increase success rates.

530 words

Ting XIANG