Why called Soul?

--------- brand analyais

In the brand concept, Soul express that everybody is a lonely astronaut on the planet; when they use the app, they will find a spiritual friend or soulmate, the spacesuit will automatically disappear, and they feel fulfilled.

The logo with the English word Soul highlight the app is based on psychic connection; the background under the word reflects the planet of the soul. The blue on the logo and the frame express the Simplicious, and the combination of grey, black white increases the sense of mystery. The design of the brand fits the brand concept.

The app's slogan is "Finding your soulmate by soul matching". The app positions psychic social, which is people's new expectations; nowadays, people are searching for spiritual and universal rather than material and personal. The slogan shows that the app uses AI to find the most matching soulmate. Also, you can post your innermost thoughts and feelings on the app. The message is not seen by all the users; the AI will show them to potential matching users. This function will be the bridge of interconnection between users.

The interface is designed to attract target customers. There are three basic colors on the interface: white, black and green. The combination of these colors is natural and modern concise present Fresh and Natural. By using the Simple & Chic style, the brand icon is easily recognized. The app uses a tabular layout, placing the content according to the colour picture, it dramatically streamlines the web browsing experience.

The app creates a virtual planet composed of users with similar personalities; by touching the virtual planet, users can rotate the planet and choose another soul to start a soul matching journey. Unlike other platforms, the interface uses black as the background, increasing mystique; the rotatable planet also strengthens the brand image.

302 words

https://digitalnative.substack.com/p/what-chinas-soul-tells-us-about-the

Ting XIANG